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英文 【前半】オリジナル和雑貨でブランド価値アップ|法人向け日本雑貨OEM・PB商品開発の成功事例とポイント【石川紙業本社メルマガ】 美濃和紙ブランド日本一 2025.11.21

2025.11.30


[Ishikawa Paper Goods – Company Overview]


Ishikawa Paper Goods Co., Ltd. was founded in 1902 (Meiji 35) in Mino City, Gifu Prefecture, the production area of traditional Mino washi Japanese paper. Through our philosophy of “handcrafts by a washi workshop,” we design, manufacture and wholesale Mino washi lifestyle goods and Japanese paper crafts. By adding entertainment value to traditional crafts, we plan, develop, manufacture and sell original products. We hold the largest number of certified Mino Washi Brand items in Japan (and the world), supplying corporate buyers, importers and wholesalers worldwide with high-quality Japanese paper gifts and traditional Japanese stationery.


OEM production and fully original designs. Hand-dyed Mino washi, chiyogami patterned papers, DIY craft kits, washi dolls, zodiac New Year decorations, twelve-zodiac ornaments, Hina dolls (Girls’ Day dolls), “Ohinasama” dolls, Boys’ Festival dolls (Gogatsu-ningyo), kabuto samurai helmet displays, koinobori carp streamer decorations, entrance decorations, seasonal ornaments and seasonal gift items; “Washi Korokoro” roly-poly dolls, chirimen (crepe fabric) dolls, washi papier-mâché figures, kokeshi dolls; products for inbound tourism, overseas souvenirs and Japanese souvenirs; Japanese stationery, gift envelopes (pochibukuro), ceremonial envelopes (noshibukuro), bookmarks, memo pads, origami, diaries, pencil cases, postcard boxes, goshuin temple and shrine stamp books, Japanese umbrellas (wagasa), folding fans, uchiwa hand fans, fan cases, washi photo frames, business card holders, card cases, washi accessories (earrings, brooches, hair ties), washi magnets (clip-type magnets), tenugui hand towels, Japanese-pattern towels, kaishi papers, oil-blotting papers, washi coasters, torn-paper collages, postcard hangers, tapestries, netsuke charms, toothpick holders, ear picks, traditional Japanese toys and regional folk toys. Every year we handcraft and wholesale around 1,200 kinds of Japanese washi gifts and Japanese paper lifestyle goods to manufacturers, trading companies, importers, wholesalers and retailers in many industries in Japan, Europe, North America and around the world as a trusted Japanese gift, souvenir and stationery wholesale supplier.


Original papier-mâché (hariko) production. We plan and create many OEM and fully original mascot items: anime characters, event mascots, corporate characters, local yuru-chara mascots, shrine specialty mascots and more.
OEM case studies



[Character & Anime Collaborations]
 Chibi Maruko-chan, Snoopy, Monchhichi (Nihon Vogue Co., Ltd., Sekiguchi Co., Ltd.), Rurouni Kenshin,
 Pochita (Chainsaw Man), Attack on Titan, Nyanko-sensei (Natsume’s Book of Friends), Astro Boy (Tetsuwan Atomu), Black Jack

[Yuru-chara Mascots – Local, Corporate, Sports]
Kuidaore Taro, Tsubakuro (Tokyo Yakult Swallows Baseball Club), Chukyo-kun (Chukyo TV Broadcasting Co., Ltd.), Giffy (FC Gifu Co., Ltd.)
[Vehicle Characters – Government & Museums]
 Lunar Lander “SLIM” – JAXA, Type-3 Fighter “Hien” – Gifu-Kakamigahara Air and Space Museum, Sightseeing Train “Nagara” – Nagaragawa Railway Co., Ltd., Gifu Bus

[Historical Figures & Samurai Warlords]
Oda Nobunaga, Toyotomi Hideyoshi, Tokugawa Ieyasu, Akechi Mitsuhide, Kicho (Princess Noh), Ishida Mitsunari, Otani Yoshitsugu, Kuroda Nagamasa, Fukushima Masanori, Shimazu Yoshihiro, Kobayakawa Hideaki, Ushiwakamaru (young Yoshitsune)
[Animal Characters]
Dormouse (Yamane), Jersey cow, Wolf


We supply products to tourism and regional product stores, lifestyle gift shops, department store wholesalers, online shops, mail-order businesses, doll shops, pottery shops, lacquerware shops, stationers and bookstores, kimono shops, tea manufacturers and sellers, confectionery and food manufacturers, specialist paper stores, shrines and temples, florists and flower-material shops, event-planning companies, paper museums, general museum shops, global export wholesalers, overseas distributors, advertising agencies, promotional-goods companies, commemorative-gift suppliers, handicraft shops, hobby stores and washi retailers. We manufacture and wholesale to manufacturers, importers, wholesalers and retailers in all of these industries in Japan and overseas.

Washi souvenirs for international visitors, premium washi products, Japanese culture gifts, traditional Japanese crafts for overseas markets
Washi lifestyle goods for inbound tourism, Japanese culture gifts for corporate clients, export-quality Japanese souvenirs, original traditional craft production (OEM)
Japanese lifestyle goods for foreign tourists, Japanese-style gifts for overseas gift shops, Mino washi – traditional Japanese paper, Japanese souvenirs popular overseas
Washi gift sets, washi accessories for export, traditional Japanese craft items for museum shops and concept stores




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 “Sharing the Rich Spirit of Japan as a Gift” – Packed with useful information for Japanese gift and souvenir buyers!!


■ Ishikawa Paper Goods Official Website ⇒ http://www.ishikawa-shigyo.com/ 


(From the top page you can view the latest information, new products and OEM case studies.)


■ [Special Offer] Blog introducing purchase benefits and new products from Ishikawa Paper Goods ↓


https://www.ishikawa-shigyo.com/news/detail_1377.html


■ [With Extra Images!] Introducing our email newsletter with full images for buyers and importers!


The newsletter article blog is here ↓


https://www.ishikawa-shigyo.com/news/index__23.html


[Updated Every Monday!!!]


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How are your preparations for winter – down jackets, coats and snow tires?


Our family dog won’t come out from under the kotatsu either.


Now, here is some cheerful news that won’t lose to the cold weather.^^


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★★★ Latest News – Contents ★★★


■ Part 1: Expanding our Boys’ Festival (May) product line!?


Our lineup of papier-mâché (hariko) products will be expanded.


The official announcement will be made in our “Suizuizu Tsushin” newsletter!
 ■ Part 2: New “SIING” brand pochibukuro (small gift envelope) items added!


■ Ready-to-ship zodiac New Year products as of 11/21 are here ↓


https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/02/17/217_1_file.pdf


More and more items are selling out quickly, so please place your wholesale orders as early as possible!


This week’s lucky product is our “Zodiac Horse Good-Luck Ceramic Omikuji Horse” – a popular Japanese New Year souvenir and gift item!
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 ★★★ Latest News – Boys’ Festival Dolls (May) ★★★


Secret advance information! We will give a partial preview only to readers of this blog!

Our Boys’ Festival papier-mâché doll series now includes tiger items – carp streamers (koinobori) are also available!


 The tiger ornament displayed in May is a traditional good-luck charm called a “Hariko no Tora” (papier-mâché tiger).


It glares in all four directions to ward off misfortune and evil spirits. It is also believed to bring success in life and career, flourishing family fortunes and harmony at home.


[Lineup]
 ・Nodding “Daian Tora” tiger
 ・Nodding “Marufuku Tora” tiger (large, small)
 ・Mini tiger (Mame-tora)
 ・“Kamion” carp streamers (three-color variations)
 ・Rocking Kintaro boy doll
 ・“Kunpu Nagomi” calming carp streamers


The full lineup will be announced next week in our catalog and “Suizuizu Tsushin” newsletter. We hope you will consider adding these Japanese seasonal gifts to your product range!


[Scheduled for next week] Boys’ Festival Doll Catalog is here ↓
 https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/01/71/171_1_file.pdf
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★★★ Project: Turning Our OEM Track Record into Blog Articles ★★★
 We are compiling blog posts featuring OEM projects handled by Ishikawa Paper Goods.


Through “handcrafts by a washi workshop,” we create a wide variety of original products for our clients, including corporate mascots, museum merchandise and tourism souvenirs.


The blogs are full of easy-to-understand product photos that help you imagine your own custom OEM items.


Please take a look and feel free to contact us when you are considering an order. We are continuously developing new OEM products for corporate gifts, promotions and museum shop ranges!
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 ■ Project: Turning Our OEM Track Record into Blog Articles – Now in progress!


Corporate mascots turned into roly-poly dolls!


Corporate mascots × Mino washi


“Washi Korokoro Sanshin Filtration Machine” is here ↓


https://www.ishikawa-shigyo.com/news/detail_1776.html


This piece was produced by our company on request from Sanshin Seisakusho Co., Ltd.


It was used as a commemorative gift for their 70th anniversary.


Aroma oil × Mino washi × chirimen fabric


“Lucky Stork that Brings Happiness” gift item


The version with essential oil & special ceramic balls is here ↓


https://www.ishikawa-shigyo.com/news/detail_1778.html




The design is inspired by the stork, known as a bird that brings babies and happiness.


The stork holds a baby made of Mino washi in its beak.


The small cushion on which the stork sits is made of chirimen (crepe) fabric.


In addition, aroma essential oil and special ceramic balls (supplied by the client) are included!


By applying the essential oil to the ceramic balls, we created a mechanism that delivers both “relaxation and fragrance” – ideal as a wellness-themed Japanese gift item.


The official character of Noboribetsu City in Hokkaido has been turned into a roly-poly doll!




Yuru-chara mascot × Mino washi


“Washi Korokoro Tomu-kun” is here ↓


https://www.ishikawa-shigyo.com/news/detail_1784.html



Who is Tomu-kun…? ▼


He is a lively boy based on “Yukijin,” the god who protects the hot-spring waters of Noboribetsu Onsen in Hokkaido.


His special trait is granting the dreams of the people who live in Noboribetsu and those who visit there.
His big round eyes are very cute, aren’t they?


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★★★ Latest News – Zodiac New Year 2026 ★★★
 ■ 2026 Zodiac Horse New Year Decoration Catalog is here ↓


https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/03/36/336_1_file.pdf


[Information on our stock list of zodiac New Year products that can be shipped immediately]


・You may use the sheet as an order form! Bulk orders welcome! You may also write in regular catalog items.


・Winners of the special bonus will find out when they open the shipping box – look forward to a wonderful surprise gift!


■ Ready-to-ship zodiac New Year products as of 11/21 are here ↓


https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/02/17/217_1_file.pdf


For customers using this as an order form this month, we will include five pieces in total (one of each design) of our new-style brooch as a free gift!!


Items in stock can be shipped immediately!


Because these are limited-production items, please secure your quantities as early as possible.


*Stock levels change daily.


■ Washi-Covered Ceramic Doll Series ■
 Each piece in the washi-covered ceramic doll series is hand-covered one by one with Mino washi.


Because each item is carefully finished by hand, production takes time.


Items move steadily, so please check stock each time you order. (Updated every week, irregularly)


https://www.ishikawa-shigyo.com/news/index__23.html


~We Create Original Products (OEM) Just for You! ~ 


 Using over 120 years of experience since 1902,
we create special original products available only for your company!  



 Number 1 in Japan for registered Mino Washi Brand items! 


Please leave your original production needs to us: doll production, papier-mâché figures, Japanese lifestyle goods, Japanese stationery, DIY craft kits, product name printing and more.
We can propose a wide variety of materials including washi, chirimen fabric, wood, ceramics and more to create high-value Japanese gifts for your brand.


Minimum lot size: from 300 pieces (negotiable depending on product)


Lead time: approximately 1–3 months after design is finalized (negotiable depending on product)


*Partial deliveries are possible. Additional costs may apply depending on your requested delivery conditions.


Costs: product processing cost, prototype production cost, label design cost, mold and tooling cost, etc.




Please contact our Circulation Department for OEM requests and inquiries.
Contact Ishikawa Paper Goods ← Click here

OEM information page (case studies and details) is here   ← Click here


For corporate customers we offer wholesale pricing.


For corporate customers conducting business transactions, purchasing or making inquiries, please contact us viathe Ishikawa Paper Goods contact form


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◆ Editor’s note – “Yamashita’s Little Mountain”


“Yamashita has a soft spot for clasp-purse (gamaguchi) accessories.”




To be continued in the [second half] →https://www.ishikawa-shigyo.com/news/detail_2071.html




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We will continue to actively listen to our customers’ voices, develop better products and expand sales services that delight our clients.


With our philosophy of “Sharing the Rich Spirit of Japan as a Gift,” we aim to grow as a company that brings smiles, energy and happiness to people throughout Japan and around the world.


We look forward to your continued support and partnership.


~ Sharing the Rich Spirit of Japan as a Gift ~


〒501-3721 2382 Yoshikawa-cho, Mino City, Gifu Prefecture, Japan


Ishikawa Paper Goods Co., Ltd. – President: Michihiro Ishikawa / Sales Department: Minowa, Sato, Yamashita


Tel: +81-575-33-0228


Fax: +81-575-35-1363


Minowa mobile: 090-5116-7153


Sato mobile: 090-5851-4673


Yamashita mobile: 080-2659-6912


Contact form https://www.ishikawa-shigyo.com/contact/index.html

Website: http://www.ishikawa-shigyo.com/

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