【Part2】 Buyers’ Must-See: One-Stop Wholesale for 1,200 Mino-Washi Japanese Crafts—Seasonal & Year-Round Classics | Handcrafted Since 1902 Ishikawa Paper Goods - No.1 Mino-Washi Brand – 2025.10.13
2025.10.14○●○●○●○●○●○●○●○●○●○●○●
Continued from Part 1 →https://www.ishikawa-shigyo.com/news/detail_1986.html
○●○●○●○●○●○●○●○●○●○●○●
━…━…━…━…━…━…━…━…━…━…━…━…
★★★ Announcement: 2026 Year of the Horse New Year Collection ★★★
・Notice of items that will end when current stock is sold out (limited stock / wholesale only, ideal for B2B importers and corporate gifting).
━…━…━…━…━…━…━…━…━…━…━…━…
● 2026 Year of the Horse New Year Decorations — blog roundup ↓
https://www.ishikawa-shigyo.com/eto.html
■ See the 2026 Year of the Horse New Year Decorations Catalog here ↓
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/03/36/336_1_file.pdf
* We accept orders from 1 piece (small-batch wholesale / sample orders welcome for importers and retailers).
For orders below the standard lot size, shipping will take place after all items are ready. If you specify a desired ship date and an item is out of stock, please note that it may be cancelled.
Orders placed by full lot are not subject to the above. If any items remain on back order, we will inform you of the lead time (ETA) directly.
━…━…━…━…━…━…━…━…━…━…━…━…
Zodiac Horse — Product Profiles (Part 1) ↓↓
Contents: kagami-mochi ornaments, Mino-washi covered ceramic figurines, Mino-washi paper dolls, chirimen (crepe) dolls, beanbag toys,
netsuke charms, omikuji fortune lots, tenugui towels, kaishi papers, and more (Japanese crafts wholesale / museum shops / souvenir retailers).
www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/03/32/332_1_file.pdf
Zodiac Horse — Product Profiles (Part 2) ↓↓
Contents: hariko (paper-mâché), NEW! ceramic figurines.
www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/03/31/331_1_file.pdf
Our Year of the Horse product lineup is now complete.
A substantial collection with over 150 SKUs listed (ideal for US/EU retail buyers, distributors, and corporate gift programs).
━…━…━…━…━…
[Mino-Washi Covered Ceramic Figurine Series]
Orders by end of September → earliest delivery at end of November.
* Each figurine is hand-covered with authentic Mino washi paper by artisans,
and meticulously finished by hand. Please allow additional lead time and place orders early (handmade Japanese decor / premium gifts wholesale).
■ Discontinuation Notice (while supplies last) ■
The following beanbag items have been discontinued.
As an alternative, Yamashita recommends our omikuji (fortune) items.
21763 Chirimen Zodiac Horse — White Horse
21768 Chirimen Zodiac Horse — Brown Horse
21769 Chirimen Beanbag — White Horse
21770 Chirimen Beanbag — Brown Horse
21783 Chirimen Beanbag Zodiac Horse — Brown & White Pair with Base
21769 Chirimen Beanbag Zodiac — White Horse
21770 Chirimen Beanbag — Year of the Horse, Brown
■ 9/26 Update — End-of-Stock Notice ■
21870 Zodiac Hariko (Horse) — Horse Riding on Mt. Fuji motif
21878 Cat with Mandarin Orange
21879 Daruma with Mandarin Orange
We will soon distribute an inventory sheet for zodiac products via our newsletter. You can order directly from it—perfect for wholesale buyers and import partners.
━…━…━…━…━…━…━…━…━…━…━…━…
★★★ Turning Our OEM Track Record into Blog Posts ★★★
We are compiling Ishikawa Shigyo’s OEM projects into a blog series (case studies for private-label buyers and brand partners).
With our “Washi artisanship,” we craft bespoke original products for a wide range of clients (retail chains, museum stores, corporate gifts).
Packed with clear, easy-to-envision product photos!
Please take a look and contact us for consideration. We are actively developing new OEM items.
━…━…━…━…━…
■ Our OEM track-record blog initiative is underway!
Thank you for your repeat orders and long-term partnerships.
Commissioned by Kumanomiya Shrine (Kodaira, Tokyo), produced by our studio.
The guiding deity “Yatagarasu” has become a Washi Korokoro roly-poly doll!
Sacred Beast × Mino Washi
“Washi Korokoro Yatagarasu” ↓
https://www.ishikawa-shigyo.com/news/detail_1753.html
Official character goods of Tokyo University of Foreign Studies are now Washi Korokoro dolls!!
Official school character × Mino Washi × DIY kit (ideal for campus stores and museum shops).
“Washi Korokoro Tobita-kun”
DIY kit (with assembly diagram) ↓
https://www.ishikawa-shigyo.com/news/detail_1752.html
Kit contents: body, ten assembly parts, base sheet, and illustrated instructions.
Easy for first-timers thanks to the included diagram ♪
Instructions available in Japanese and English.
━…━…━…━…━…━…━…━…━…━…━…━…
■ Summer Sales No.1! Easily differentiate komon-pattern tenugui with an “original label” (private label / white-label for retailers).
〇●〇 Want it simple? Komon-pattern tenugui labels 〇●〇
[First-come Bonus] Label design fee — discounted now!
[Color-change available!] OEM custom tenugui!
■ Reference OEM blog here ↓
https://www.ishikawa-shigyo.com/news/detail_1721.html
━…━…━…━…━…━…━…━…━…━…━…━…━…━…━
■ Launch original products the easy way—don’t miss the opportunity!
By changing the label on our year-round bestseller “komon-pattern tenugui,”
you can quickly position it as your own original/private-label item for gift shops and tourism retail.
1) Add your shop information, a QR code (e.g., online store), and local sightseeing info to the label to use as a promotional giveaway.
2) With an exclusive original label, turn it into an irresistible local souvenir or region-limited edition only available at your store.
Boost souvenir appeal by featuring your store name and QR code—retail-ready packaging for tourists and corporate events.
Original label for tenugui: MOQ 100+
Design change fee: special discount now available!
Choose freely from 40+ patterns for the tenugui itself.
First-come offer: label design fee discounts are in effect—please take advantage for private-label/wholesale programs.
■ Good news if labels alone aren’t enough! ■
[Color-change available] We can create original tenugui from the stencil up, and you can choose the colors, too!
Original custom tenugui: MOQ 500+
Once the stencil is made, you can change colors from the second run to create a new product version.
For color changes only, there is no additional plate fee (initial run and design changes require a plate fee).
Reference blog: Soft-serve ice-cream pattern tenugui (real case study of selling after changing the design) ↓
https://www.ishikawa-shigyo.com/news/detail_1733.html
We’ve received color-change requests again this year—just changing the color can completely transform the product’s look (ideal for private-label collections, souvenir retail, and B2B importers seeking differentiated SKUs).
Location-exclusive patterns and colorways for tenugui create high scarcity value—highly recommended for tourism retail, museum shops, and corporate gifts!
━…━…━…━…━…━…━
■ OEM reference examples for Hariko (paper-mâché) & “Hariko-shika” (paper-mâché matryoshka) ■
・“Hariko-shika” is a matryoshka made with traditional paper-mâché craftsmanship.
▲ Collaborations with hit anime brands! ▲ (licensed merchandise / corporate promotions / collectibles)
・Original hariko featuring “Attack on Titan,” “Chainsaw Man,” and more.
━…━…━…━…━…━…━…━…━…━…━…━…
★★★ More OEM options you can launch ★★★
■ [Surging in popularity] Custom name printing on folding fans (sensu) — MOQ 100+ (ideal for event merchandise and corporate giveaways)
We can print your company name or personal name on the fan (great for B2B wholesale programs).
■ [Our bestseller] Washi Korokoro roly-poly dolls — MOQ 300+ (Japanese gifts wholesale / import-ready)
A lucky “fall seven times, stand up eight” roly-poly talisman that symbolizes resilience and good fortune.
Available as finished goods or as DIY kits with step-by-step instructions for easy assembly.
We also host workshops using these DIY kits (popular for museum shops, schools, and cultural events).
■ Custom kaishi (tea ceremony pocket paper) — MOQ 1,200+
Add your own artwork to kaishi for branded tea-culture gifts and hospitality amenities.
Too many choices? It’s still absolutely worth doing for private-label differentiation!
■ Washi business cards — MOQ 100+
Crafted with authentic Mino washi; deckle-edge and no-print options available.
■ Custom-printed ceramic omikuji — MOQ 120+ (*5 boxes × 24 pcs)
Unit price varies by design.
We can print company names, personal names, or shrine names—already used by shrines and temples as religious souvenirs.
* Separate plate/setup fee applies.
■ Original omikuji fortunes — approx. MOQ 300
* Minor variation may occur during ceramic production.
Unit price for the above quantities: ¥400–¥600 (varies with number of colors).
For orders around 5,000 pcs, wholesale can be approximately ¥200.
Lead time: about 3 months after specs are finalized.
Required cost: mold fee ¥120,000.
Materials to provide: a rough sketch is fine—please share a semi-three-dimensional design concept.
■ Den-den daiko (mini hand drums) — MOQ 500+
These are all request-based projects currently in production!
If you’d like to discuss your idea, please contact us. Contact form here ↓
https://www.ishikawa-shigyo.com/contact/index.html
━…━…━…━…━…━…━…━…━…━…━…━…
★★★ Latest OEM novelty updates from Yamashita ★★★
■ Astro Boy and Black Jack are now Washi Korokoro dolls and Washi memo pads!
Our artisans are handcrafting each piece with care in ongoing small-batch production.
━…━…━…━…━…━…━…━…━…━…━…━…
The “Washi Korokoro” and “Washi memo pads” produced on request from Adglobe are now available for purchase in their online shop.
Available to buy online now (great for corporate gifts and licensed merchandise buyers).
Products featuring Astro Boy and Black Jack collaborate with our roly-poly dolls and premium Yuzen washi paper designs.
These roly-poly dolls symbolize standing up again and again for peace and justice.
“Washi Korokoro Astro Boy” ↓
https://banpaku.pasonagroup.co.jp/products/4582655909366
“Washi Memo — Astro Boy” ↓
https://banpaku.pasonagroup.co.jp/products/458265590938
“Washi Memo — Black Jack” ↓
https://banpaku.pasonagroup.co.jp/products/4582655909397
You can purchase them here ↓
https://banpaku.pasonagroup.co.jp/collections/art?srsltid=AfmBOoo3fTxewuDSL4Mtm1YYQgnTQOlmgXs4X0SML887WlPiSN0u3Om5
━…━…━…━…━…━…━…━…━…━…━…━…
★★★ Latest Product Catalog Notice ★★★
■ [Special perk feature] Main product benefits!! Part 1 & Part 2!
━…━…━…━…━…━…━…━…━…━…━…━…
[Perk #1: Free shipping (for wholesale order totals of ¥10,000+)]
~Combine the target items below with your regular items to reach the free-shipping threshold!~
● Costume Kokeshi series
● Paper-mâché items for inbound tourism
[Renewed] Exchange your current stock for the new “inbound” label design.
If you want to try selling with a fresh label, we’ll swap your in-hand inventory!
・ Clip-on magnets
● Chigiri-e tapestry kit series
[Not combinable with other perks] Order 15+ kits and get 1 bonus kit of your choice!
You can choose which perk to use!
● SIING Japanese stationery / origami
● Mino-washi gift-money envelopes / pochibukuro series — free shipping on orders of 30+ pcs
● Maneki-neko series
● Washi brooch series + accessories
■ “Mino Maneki” series — free shipping when you order 4 items
■ Postcard hangers, shikishi (poem-card) hangers, small shikishi cards
■ Omikuji (fortune) series
■ Chirimen beanbag rabbit
■ Main perks blog is here ↓
https://www.ishikawa-shigyo.com/news/detail_1377.html
[Perk #2: More than free shipping!]
■ Clip-on magnets — order 30+ pcs and receive a “magnet board” gift!
■ Hand-dyed Mino-washi bookmark series — order 30+ pcs and receive a “clear lacquerware” gift
■ Best-sellers! Beautiful 24-rib forms — lightweight fiberglass wagasa (Japanese umbrellas), various styles
For the “Wagasa series,” corporate orders of 20+ units: special wholesale rate consultation available.
Plus, we’ll include 1 sample umbrella (our selection) — please try it out!
■ Silk folding fans! Order 12+ sensu or 20+ uchiwa fans and receive a “bamboo lacquerware” gift.
■ Art shikishi boards — get 1 sample or “free shipping”
■ Feng-shui Daruma series — receive “promo tools”
■ Seven Lucky Gods series — order 5+ pcs and receive “promo tools.”
━…━…━…━…━…━…━…━…━…━…━…━…
★★★ Latest Product Catalog Notice ★★★
We have refreshed the Mino-washi Yuzen catalog (updated designs for global buyers, distributors, and private-label importers).
━…━…━…━…━…━…━…━…━…━…━…━…
Mino Washi Yuzen Paper — washi crafted in Mino and hand-dyed in Kyoto, one color at a time (heritage Japanese paper for wholesale buyers, private-label projects, and B2B importers in the US/EU).
The long fibers make it strong and tear-resistant even when thin.
“Yuzen” refers to traditional yuzen patterns; as decorative washi, “Mino Washi Yuzen” blends classic Japanese beauty with vibrant elegance—ideal for luxury packaging, bookbinding, scrapbooking, premium gift wrap, and art/craft supplies for Western retailers.
For patterns currently in stock, you can order from just one sheet (perfect for samples and small-batch testing by distributors and specialty stores).
For items not in stock, production is available from lots of 50 sheets; now accepting orders. Delivery is approximately one month from order.
[Gold patterns]
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/01/67/167_1_file.pdf
[Red patterns]
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/01/58/158_1_file.pdf
[Blue patterns]
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/01/59/159_1_file.pdf
[Indigo patterns]
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/01/60/160_1_file.pdf
[Rabbits & Goldfish]
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/01/61/161_1_file.pdf
[Seigaiha wave pattern & Samekomon pattern]
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/01/62/162_1_file.pdf
━…━…━…━…━…━…━…━…━…━…━…━…
A note from the editor — Yamashita’s Corner
Thank you for your continued support. This is Yamashita, your newsletter editor.
To everyone with a 10/10 birthday, congratulations—it’s mine too! As adults, chances to be celebrated feel fewer and less “special.” This is my first birthday since joining the company. It’s been a year of doing my best, sometimes with a runny nose and a headache from the growing challenges, but today I get to be the star. I received warm wishes at the office and wore a birthday headband all day. My boyfriend, busy studying for his certification exam, sent a sweet message, and I had a quietly wonderful day. I’m signing off a bit early tonight, but in exchange, our Ishikawa Shigyo Sales Ranking Order Sheet is finally ready! Please take a look (great reference for B2B wholesale orders and corporate buyers). Presents are always welcome, right?
━…━…━…━…━…━…━…━…━…━…━…━…━…
〇●〇 Bestsellers Ranking Information 〇●〇
What’s selling now? Our direct-store Top Products Ranking!
Use it as an order sheet for easy wholesale purchasing and assortment planning.
[Breaking] The ranking order sheet has been renewed!
━…━…━…━…━…━…━…━…━…━…━…━…━…
From now on, ranking items go up to the Top 10, and we’re adding a free-entry section for requested items!
Plus, monthly gift items will be offered on a first-come, first-served basis.
Here is the Ishikawa Shigyo Direct-Store Popular Rankings Order Sheet ↓↓
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/02/71/271_1_file.pdf
<Aggregation period>
· Last year’s popular items: November 2024
· This year’s popular items: October 2025
~ For this month’s order-form gift, please check the ranking sheet. ~
━━━━━━━━━━━━━━━━━━━━
★★★ Today’s Newsletter Summary ★★★
━━━━━━━━━━━━━━━━━━━━
★★★ Latest Updates — Table of Contents ★★★
■ Item 1: Our OEM featured in the Chunichi Shimbun!
■ Item 2: Ishikawa Shigyo Direct-Store Popular Rankings Order Sheet
━…━…━…━…━…━…━…━…━…━…━…━…
● A spritz of aroma on a folding fan!
Six students from Gifu High School tackle everything from product development to sales.
Enter the “Mock Enterprise Grand Prix” here ↓
https://www.chunichi.co.jp/article/1143913
Featured in the Chunichi Shimbun on October 6, 2025.
Article summary below ↓↓
“A team from Gifu High School (Gifu City) competing in the ‘High School Mock Enterprise Grand Prix ReaBiz’ has developed a scented folding fan, ‘WAKOSEN,’ that showcases Mino washi. The product is scheduled to launch on the 6th. ‘This is a collaboration between tradition and high-school creativity. We’re determined to win the grand prix,’ they said.”
■ Item 2: Ishikawa Shigyo Direct-Store Popular Rankings Order Sheet ↓↓
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/02/71/271_1_file.pdf
━…━…━…━…━…━…
[With images!] Introducing the newsletter with images.
Read the newsletter articles on our blog ↓
https://www.ishikawa-shigyo.com/news/index__23.html
~ We produce original products (OEM) for your brand! ~
Leveraging experience since 1902,
we create exclusive, custom originalsjust for your company!
No.1 in Japan for the number of registered “Mino Washi Brand” products!
From doll making and paper-mâché to Japanese sundries, stationery, DIY kits, and product name printing, leave your custom manufacturing to us!
We can propose various materials—washi, chirimen crepe, wood, ceramics, and more—for private-label and white-label production, corporate gifts, museum shops, and specialty retailers in the US/EU.
Minimum order quantity 300 units~ (negotiable depending on product)
Lead time About 1–3 months after design is finalized (timeline depends on product)
* Split deliveries available; additional charges may apply depending on special requests.
Costs Production/processing, prototyping, label design, molds/tooling, etc.
For requests and inquiries, please contact our Circulation Department.
Go to Ishikawa Shigyo Contact ← Click
OEM page (case studies and guidance) is here ← Click
For corporations we offer wholesale pricing (B2B only).
Corporate transactions, purchases, and inquiries:Contact Ishikawa Shigyo