英文【前半】インバウンド需要拡大！空港・ホテル・観光地で売れる和雑貨・お土産商品カタログ【石川紙業本社メルマガ】 美濃和紙ブランド日本一 2025.09.19
2025.10.07
[Ishikawa Paper Goods — Company Overview]
Founded in 1902 (Meiji 35) in Mino City, Gifu—the birthplace of Mino-Washi— Ishi kawa Paper Goods Co., Ltd. designs, develops, handcrafts, and wholesales Mino-Washi lifestyle goods under the ethos of “Handcraft by a Washi Studio.” We blend traditional Japanese craft with modern entertainment to plan, develop, manufacture, and sell. We hold the largest number of certified Mino-Washi Brand products in Japan (world-leading by count). Keywords: B2B wholesale, OEM/private label manufacturing, export, corporate gifts, Japanese craft supplier for importers and distributors in North America & Europe.
OEM production and original manufacturing: hand-dyed Mino-Washi, chiyogami paper, DIY craft kits, washi dolls, zodiac New Year ornaments, twelve-zodiac decor, Hina Dolls (Girls’ Day), Ohinasama, Gogatsu Ningyo (Boys’ Festival), kabuto helmet displays, carp streamer (koinobori) displays, entryway decor, seasonal ornaments and gifts, Washi Korokoro dolls, chirimen cloth dolls, papier-mâché (hariko), kokeshi, products for inbound tourism, overseas souvenirs, Japan souvenirs, stationery, pochibukuro (mini gift envelopes), ceremonial envelopes, bookmarks, memo pads, origami, diaries, pencil cases, postcard boxes, goshuin-cho (temple seal books), wagasa (paper umbrellas), folding fans, uchiwa fans, fan pouches, washi photo frames, business card holders, card cases, washi accessories (earrings, brooches, hair ties), washi magnets (clip-on type), tenugui, Japanese-pattern towels, kaishi paper, oil-blotting paper, washi coasters, torn-paper collage sets, postcard hangers, tapestries, charms, toothpick holders, ear picks, Japanese toys & regional folk toys. We manufacture and wholesale over 1,200 kinds of handmade washi goods every year to manufacturers, wholesalers, and retailers in Japan and overseas. Long-tail keywords: Japanese home décor wholesale, museum shop merchandise, souvenir shop supply, importer/distributor friendly MOQ, bulk order support.
Original papier-mâché (hariko) production: anime characters, event mascots, corporate mascots, local yuru-characters, shrine specialties—numerous OEM and original projects planned and produced.
OEM Examples
[Characters / Anime]
Chibi Maruko-chan, Snoopy, Monchhichi (Nihon Vogue Co., Ltd.; Sekiguchi Co., Ltd.), Rurouni Kenshin,
Pochita (Chainsaw Man), Attack on Titan, Nyanko-sensei (Natsume’s Book of Friends), Astro Boy, Black Jack
[Yuru-Chara — Regions, Corporations, Sports]
Kuidaore Taro, Tsubakuro (Tokyo Yakult Swallows), Chukyo-kun (Chukyo TV), Giffy (FC Gifu)
[Vehicles / Public Agencies & Museums]
Lunar Lander SLIM (JAXA), Kawasaki Ki-61 “Hien” (Gifu-Kakamigahara Air & Space Museum), Sightseeing Train “Nagara” (Nagaragawa Railway), Gifu Bus
[Historic Figures / Warlords]
Oda Nobunaga, Toyotomi Hideyoshi, Tokugawa Ieyasu, Akechi Mitsuhide, Kichō (Nōhime), Ishida Mitsunari, Ōtani Yoshitsugu, Kuroda Nagamasa, Fukushima Masanori, Shimazu Yoshihiro, Kobayakawa Hideaki, Ushiwakamaru
[Animal Characters]
Japanese dormouse (Yamane), Jersey cattle, Wolf
Tourism souvenir retailers, lifestyle-goods retailers, department store wholesale, online shops & e-commerce, doll shops, ceramics retailers, lacquerware retailers, stationery & bookstores, kimono shops, tea manufacturers/retailers, confectionery & food manufacturers/retailers, specialty paper stores, shrine/temple wholesalers, florists & floral material retailers, event agencies, paper museums, general museum shops, global export wholesalers, overseas sales partners, advertising agencies, promotional goods, commemorative gifts, craft & hobby stores, hobby retailers, washi specialty shops. We manufacture and wholesale to manufacturers, wholesalers, and retailers across industries in Japan and worldwide.
Washi souvenirs for international visitors, premium washi gifts, Japanese cultural souvenirs, traditional crafts for overseas markets
Washi lifestyle goods for inbound tourism, Japanese culture gifts, exportable Japan souvenirs, original traditional-craft production
Japanese misc. goods for foreign tourists, Japanese-style gifts for overseas, Mino-Washi — Japanese tradition, popular Japan souvenirs abroad
Washi gift sets, washi goods for export, traditional Japanese crafts
B2B wholesale, importers & distributors, corporate gifting, museum shop supply, retail buyers welcome.
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“Gift the Heart of Japan” — Info Bonanza!!
■ Ishikawa Paper Goods Website ⇒ http://www.ishikawa-shigyo.com/
(You can see our latest updates from the top page.)
■ [Special Offers] New product purchase perks — introduction blog ↓
https://www.ishikawa-shigyo.com/news/detail_1377.html
■ [With Images!] Our newsletter presented with images
Newsletter articles blog ↓
https://www.ishikawa-shigyo.com/news/index__23.html
[Updated Every Monday!!!]
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It feels like the cooler hours are slowly getting longer.
Our family dog has been a bit chubby lately.
Now, here’s news that won’t lose to the lingering summer heat.＾＾
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★★★ Latest Announcements — Contents ★★★
■ No.1: Boys’ Festival (Gogatsu Ningyo) catalog now live!
■ No.2: Hina Dolls blog published
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〇●〇 2026 Hina Dolls & Boys’ Festival — Latest Updates 〇●〇
■ No.1: Boys’ Festival Catalog ↓
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/01/71/171_1_file.pdf
■ Hina Dolls blog ↓
https://www.ishikawa-shigyo.com/news/detail_1907.html
Plus, an exclusive client perk: [Name Plaques]
We will print each end customer’s preferred name and date of birth,
create the plaque for only ¥330 tax-in, and ship it directly—shipping free!
The sender will be your store name. Please make use of this service! (Drop-ship support / B2B retailer service.)
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■ [Breaking] Hina Doll Product Catalog ↓
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/02/12/212_1_file.pdf
• Orders placed by Tuesday, September 30 qualify for free shipping!!
• Made to order after we receive your PO—please order early!
Orders are already coming in—thank you very much!
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Announcing new 2026 Hina products!
Introducing hanging mobiles, new prince/princess sets, 2-tier and 3-tier displays, washi Hina, chirimen Hina, wreath displays, mobile displays, and beanbag dolls.
We also offer made-to-order name plaques for end customers with free shipping!
Each plaque is produced for ¥330 tax-in to match each customer’s request.
We will ship directly to the end customer with free shipping.
■ Hina Dolls blog delivery ↓
https://www.ishikawa-shigyo.com/news/detail_1907.html
[Ishikawa Paper Goods — Hina Dolls]
Hinamatsuri (Girls’ Day) is a seasonal festival praying for children’s healthy growth—an event to enjoy spring and Japanese culture. Since our founding in 1902, we create compact, easy-to-display Hina Dolls every year, all handcrafted.
With careful handcraft, our Hina Dolls deliver the joy of spring and the beauty of Japanese culture. We sincerely hope they bring smiles and happiness. At Hachiman Shrine, our local guardian shrine in Mino City, we pray for our customers’ good fortune.
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[Ishikawa Paper Goods — Boys’ Festival Dolls]
Gogatsu Ningyo (Boys’ Festival dolls) celebrate children’s healthy growth—an event to enjoy early-summer vibes and Japanese culture. Since 1902, in Mino City, Gifu, we handcraft compact, easy-to-display Boys’ Festival dolls and unveil new designs annually.
Through meticulous handwork, our displays let you feel the arrival of early summer and the delight of Japanese culture. We pray for our customers’ happiness at Hachiman Shrine in Mino City.
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■ Hina Dolls 2026 — Product Profiles ↓↓
Contents: prince/princess sets, 3-tier sets, 2-tier sets, washi dolls, chirimen dolls, hanging mobiles, wreath displays, mobiles, DIY kits, beanbag dolls, and more.
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/02/13/213_1_file.pdf
■ Boys’ Festival 2026 — Product Profiles ↓↓
Contents: kabuto helmet displays, koinobori (carp streamer) displays, washi dolls, papier-mâché, chirimen dolls, hanging mobiles, wreath displays, mobiles, DIY kits, beanbag dolls, and more.
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/02/15/215_1_file.pdf
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[Upcoming Schedule for Hina & Boys’ Festival]
• Boys’ Festival product catalog: completed & available
Tue, September 30 — 1st order deadline > Free-shipping perk
Fri, October 31 — 2nd order deadline > Free-shipping perk
■ Packed with photos! Boys’ Festival Product Catalog now on our website
We’ll send it to interested customers—please contact us.
Orders placed by the end of September or by the end of October qualify for free shipping.
*Each item is carefully finished by hand. Non-hariko items take time; thank you for ordering early.
Orders by end of September > Earliest delivery: early December
Orders by end of October > Earliest delivery: late December
Orders by end of November > Earliest delivery: late January
Orders by end of December > Earliest delivery: late February
Orders by end of January > Earliest delivery: late March
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Our Hina and Boys’ Festival lineup is ready—over 100 items listed!
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<Guide to Ishikawa Paper Goods — Hina & Boys’ Festival>
■ We provide product profiles, catalogs, and images free of charge to support your sales.
■ This year’s handcrafted, refined Hina and Boys’ Festival dolls are complete.
■ Handcrafted with Mino-Washi — certified Mino-Washi Brand. You can sell as official Mino-Washi products.
■ [New] Hina Dolls: lavish floral base platforms “Hana” and “Yū.” Beautiful dolls adorned with blooming flower patterns.
■ [New] Boys’ Festival (1): “Tsurushi-Kazari Boys,” a fresh hanging-mobile design in calming blues.
■ [New] Boys’ Festival (2): “Ao (Aoi),” a compact set combining kabuto and koinobori in one, as refreshing as the blue sky.
■ [New] Boys’ Festival (3): Bestseller “Washi Kabuto shira” now bundled with a koinobori set: “Washi Kabuto & Koinobori shira.”
■ [New] Boys’ Festival (4): Hariko-Matryoshka series adds “Koinobori Fuwari” and “Momotarō.”
■ Popular hariko series continues: “Sky Walk,” “Koinobori Kaze,” Hariko-Matryoshka, “Inori Koinobori.”
■ Washi-studio handcraft DIY kits: Hina & Boys’ Festival kits — Korokoro, five-person display, mobiles, and more.
■ Popular series: chirimen beanbag Hina & Boys’ Festival dolls and chirimen figures — wide variety including value sets.
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★★★ “Su i-Sui News” — Latest Issue ★★★
Our monthly flyer with the latest updates and bestsellers.
September issue ↓
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/magazine/01/76/176_1_file.pdf
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■ 2026 Hina & Boys’ Festival profiles and catalogs now available!
■ 2026 Year of the Horse — recommended New Year items
■ [Sold Out] Some popular zodiac chirimen items are sold out — we will propose alternatives.
■ New: Torn-Paper Tapestry DIY kit & revived classics!
■ New: Shikishi hanger / small-shikishi & postcard hangers — four colors each
≪Trial perk for new items≫
Order shikishi/small-shikishi/postcard hangers together with regular items to get free shipping.
■ Price revision notice (from 9/1)
Hand-dyed Mino-Washi folding fan ¥3,500 + tax → New price ¥3,800 + tax
■ Business day notice
October: Open on the 12th
November: Open on the 3rd & 24th
〇●〇 Mino-Washi Craft Experience Shop — Sept–Nov schedule 〇●〇
https://www.ishikawa-shigyo.com/news/index__10.html
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★★★ New Product Blog ★★★
■ Torn-Paper Tapestry DIY Kit
Ishikawa Paper Goods has developed “torn-paper art” using authentic washi.
Comes with easy-to-follow instructions and a diagram!
We built the manual from scratch. The base is a premium, textured washi with embossed “momi” finish. Advanced users tear; beginners can cut—both are fun!
We’ve prepared sets for all four seasons for December delivery. Please consider!
■ [Revival] Torn-Paper Tapestry
We will also revive selected finished torn-paper tapestries upon request!
Quantities are limited—please contact us early. Look forward to Revival Round 2!
Comprehensive Torn-Paper Catalog ↓
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/00/64/64_1_file.pdf
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★★★ 2026 Year of the Horse — New Year Decor ★★★
• Notice of items ending when stock runs out.
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● 2026 Year of the Horse — Round-Up Blog ↓
https://www.ishikawa-shigyo.com/eto.html
■ 2026 Year of the Horse — Catalog ↓
https://www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/03/36/336_1_file.pdf
*We accept orders from a single unit.
For orders below the lot size, shipment will be after completion; for requested ship dates, please note items without stock may be canceled.
Orders by lot are not subject to the above; if any back-orders remain, we will inform you of the delivery date.
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Year of the Horse — Product Profiles 1 ↓↓
Contents: kagami-mochi (New Year rice-cake stack), Mino-Washi–covered ceramic dolls, Mino-Washi dolls, chirimen cloth dolls, beanbag toys,
netsuke charms, omikuji fortunes, tenugui hand towels, kaishi paper, and more.
www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/03/32/332_1_file.pdf
Year of the Horse — Product Profiles 2 ↓↓
Contents: papier-mâché (hariko), [NEW!] ceramic dolls
www.ishikawa-shigyo.com/lsc/lsc-upfile/catalog/03/31/331_1_file.pdf
Our Year of the Horse products are now ready.
A large lineup with 150+ items listed.
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[Washi-Covered Ceramic Doll Series]
Orders by the end of September ⇒ Earliest delivery late November
*Each piece in this series is hand-applied with Mino-Washi and
meticulously finished by artisans, so lead times are longer. Please order early!
■ Notice — While-Stock-Lasts / Discontinued ■
The following beanbag items have been discontinued.
As alternatives, Yamashita recommends our Omikuji items.
21763 Chirimen Zodiac Horse — White Horse
21768 Chirimen Zodiac Horse — Brown Horse
21769 Chirimen Beanbag — White Horse
21770 Chirimen Beanbag — Brown Horse
21783 Chirimen Beanbag Zodiac Horse — Brown & White Pair with Stand
21769 Chirimen Beanbag — Zodiac Horse White Horse
21770 Chirimen Beanbag — Zodiac Horse Brown Horse
[Added 9/23 — ends when stock is gone]
21773 Zodiac Horse Chirimen Beanbag — Red Mane
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★★★ Turning Our OEM Track Record into Blog Posts ★★★
We’re compiling Ishikawa Paper Goods’ past OEM projects into blog roundups!
With our “Handcraft by a Washi Studio,” we create bespoke products for many clients.
Packed with product photos to spark ideas!
Please take a look and contact us when considering OEM. We’re currently developing new OEM items, too!
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■ OEM blog-roundup project now live!
Corporate mascots turned into roly-poly dolls (okiagari-koboshi)!
Corporate Mascot × Mino-Washi
“Washi Korokoro — Sanshin Filter” is here ↓
https://www.ishikawa-shigyo.com/news/detail_1776.html
Commissioned by Sanshin Manufacturing Co., produced by our studio.
Used as a commemorative gift for their 70th anniversary.
*OEM item — not sold through us.
Aroma Oil × Mino-Washi × Chirimen
“The Stork that Brings Happiness”
Set with Essential Oil & Special Ceramic Balls — see here ↓
https://www.ishikawa-shigyo.com/news/detail_1778.html
Inspired by the stork known for bringing babies.
It holds a Mino-Washi baby in its beak.
The beanbag the stork sits on is made with chirimen.
Also includes essential oil and special ceramic balls (provided by the client)!
By adding essential oil to the ceramic balls, the piece delivers “relaxation and fragrance.”
Noboribetsu City, Hokkaido — its official character becomes a roly-poly doll!
Yuru-Chara × Mino-Washi
“Washi Korokoro — Tomu-kun” is here ↓
https://www.ishikawa-shigyo.com/news/detail_1784.html
Who is Tomu-kun… ▼
He’s a lively boy modeled on “Yukijin,” the deity who protects the waters of Noboribetsu Onsen in Hokkaido.
His special trait is making the dreams of residents and visitors to Noboribetsu come true.
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■ Summer Bestseller! Easily differentiate komon-pattern tenugui with an “original label.”
〇●〇 Want to make it easily? — Komon Tenugui Labels 〇●〇
[First-Come Perk] Label-design fee currently discounted!
[Color change available!] OEM custom tenugui!
■ Reference OEM blog ↓
https://www.ishikawa-shigyo.com/news/detail_1721.html
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■ Create original products the easy way — don’t miss out!
By changing the label on our year-round bestseller “komon-pattern tenugui,”
you can launch it as your own exclusive product.
1) Put your shop info, QR code (online store, etc.), and tourist info on the label for promotional use.
2) With an original label, sell it as a unique local souvenir or area-limited item available only here.
Boost souvenir appeal by featuring your shop name and QR code!
Original tenugui label: MOQ 100+
Design-change fee: special perk now in effect!
Choose from 40+ patterns for the tenugui itself.
For early orders, we’re waiving/discounting the separate label-design fee! Please take advantage.
■ Good news if a label alone isn’t enough! ■
[Color change available] We can create patterns from the stencil and let you choose colors!
Original tenugui: MOQ 500+
Once the stencil is made, you can change colors for subsequent runs to create new SKUs.
Color-change only ⇒ no plate fee! (Initial creation or design changes may incur a plate fee.)
Reference blog: Soft-Serve Ice Cream Pattern Tenugui (real-world color-variation case) ↓
https://www.ishikawa-shigyo.com/news/detail_1733.html
We received color-change orders again this year. A color tweak alone transforms the vibe!
Region-exclusive patterns and colors make tenugui highly distinctive and recommended.
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■ Papier-Mâché & “Hariko-shka” OEM Examples ■
• “Hariko-shka” is a matryoshka made from papier-mâché.
▲ Collaboration with hit anime! ▲
• Original hariko for “Attack on Titan,” “Chainsaw Man,” and more
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~ We produce original (OEM) products! ~
Leveraging experience since 1902,
we craft exclusive, custom originals just for your company!
No.1 in number of Mino-Washi Brand registrations in Japan!
Leave it to us for original production: doll making, papier-mâché, Japanese lifestyle goods, stationery, DIY kits, custom name printing, and more. We propose a variety of materials—washi, chirimen, wood, ceramics, etc. (B2B OEM / private-label, corporate gifts, museum-shop merchandise, souvenir wholesaling for North America & Europe, importers & distributors welcome.)
Minimum lot: from 300 units (negotiable by item)
Lead time: about 1–3 months after design approval (negotiable by item)
*Partial shipments possible; extra fees may apply depending on your specifications.
Costs: product processing, prototyping, label design, die/stencil fees, etc.
For requests and inquiries, please contact our Circulation Department.
Go to Ishikawa Paper Goods Contact ← Click
OEM page (cases & guidance) here ← Click
For corporate customers , we offer wholesale pricing.
Corporate transactions, purchases, and inquiries → Ishikawa Paper Goods Contact