【Part2】 Ishikawa Paper Goods Ltd: Exporting Japanese Cultural Products - Mino Washi traditional Paper Products From Japan to the World
2025.05.20
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2026 Zodiac Horse catalog scheduled for release in June!
Detailed product profiles drop on May 20—just around the corner!
【Place your order by the end of June and enjoy our FREE-SHIPPING service again this year!】
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The graceful Horse symbolizes health, abundance, and powerful success.
It is an auspicious motif for victory, wish-fulfilment, thriving business, academic achievement, family harmony, lasting prosperity, and happy romance.

【Production of Zodiac Horse items is in full swing!】
Look forward to Mino-Washi–covered ceramic figures, chirimen fabric ornaments, papier-mâché dolls, netsuke charms, and all-new ceramic gifts—perfect for wholesale importers of Japanese crafts.
Each Zodiac Horse product profile lists photos, JAN codes, MSRP, sizes, set contents, and materials—presented before the main catalog release.
Photos are available on request. Thank you for the advance reservations! Contact our Circulation Team for media assets—ideal for buyers creating e-commerce listings or B2B catalogs.
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★★★ Latest Catalog Highlights ★★★
・“Glass Spirit Horse (Cucumber)”
・“Glass Spirit Horse (Eggplant)”
・“Glass Spirit Horse & White-Wood Base Set”
・“s33-842 Chrysanthemum Lantern Set”
Refreshing glass Spirit Horses (Shōryō-uma)
Spirit Horses—cucumber or eggplant figures—are traditional Obon offerings said to ferry ancestors between this world and the next.
The crystalline look helps cool the summer heat♪ Non-glass sets are also available.
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■ Silk Fan Catalog with Clear-Case & Hook Display Options (p. 9–) ↓
Choose white box or clear case! Add just ¥25 (wholesale) to switch to clear case—MOQ 100 mixed styles. Hook allows wider retail display.
【Three Big Bonuses!】
・Order 20+ “Craftsman Uchiwa” and receive a free bamboo display stand.
・Order 12+ hand-dyed Mino Washi folding fans and get a special bamboo promo rack.
・FREE shipping on any mix of glass wind-bells, folding fans, or uchiwa + ¥10,000 in regular items (deadline applies).
▼ Fans & Uchiwa – Certified Mino Washi “Made in Japan” brand ▼
・Each piece is handcrafted using hand-dyed Mino Washi from Kyoto.
▼ Wind-Bells – Year-round hit with inbound tourists ▼
・Top seller through all seasons—even snowy Shirakawa-go stocks them.
・Their exotic chime makes a perfect Japanese souvenir for overseas customers.
HP:http://www.ishikawa-shigyo.com/
■ “Ultra-Light 24-Rib Long Umbrella” Series
■ “Ultra-Light 12-Rib Folding Umbrella” Series
Stronger, lighter, UV-cut Japanese wagasa—download the catalog here ↓
※ Special wholesale pricing available
【Why Source from Ishikawa Paper Industries?】
・Contract-repeat clients enjoy even deeper discounts.
・Order from just one umbrella—choose any color—shipped in protective cartons.
・Buy 20+ wagasa and receive one free sample (write “Sample Bonus” on your PO).
・Same-day dispatch available for in-stock items—perfect for urgent B2B drop-ship needs.
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〇●〇 Best-Seller Focus – Hand-Dyed Mino Washi Fans 〇●〇
Each fan ships with bilingual Japanese-English care instructions—ideal for corporate gifts and inbound tourism retail.
This insert is no ordinary leaflet—it explains authentic Mino Washi in English, making overseas gifting effortless. We even include an extra leaflet for sharing!
Fans + insert sets also available on Rakuten—use the page as a visual mini-catalog ↓
https://search.rakuten.co.jp/search/mall/%E6%89%87%E5%AD%90/?sid=391090
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〇●〇 Hot-Selling Items – Ranking Report 〇●〇
Ishikawa Paper Direct-Shop Popularity Ranking!!
【Limited Bonus】Submit our order sheet and receive a free Zodiac Paper Soap pack!
See the ranking PDF ↓↓
Period compared: June 2024 vs. May 2025
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Use the ranking as an order sheet—enter item codes in the Rakuten search bar for full details.
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〇●〇 Experience-Shop Updates 〇●〇
・Custom name plaques—now accepting orders!
・Workshop schedule: June–August
・Spring & Golden Week DIY craft menu—kid-friendly, perfect for school groups
◆ Flagship-Store Notice ◆ Name-plaque service available in-store—direct shipping to end users.
See the April–May craft-shop schedule ↓
June: Open per calendar
July 21: Open on the national holiday
■ Recommended DIY menu for Spring & Golden Week: craft samurai-helmet dolls and carp-streamer miniatures to celebrate Children’s Day!
Follow our Instagram to see adorable customer creations ↓
https://www.instagram.com/ishikawashigyoshop2016/?hl=ja
【Share your one-of-a-kind masterpiece!】 Post with #石川紙業コンテストspring for a chance to win prizes—contest from March 1 2025, winners announced on Instagram.
Submitted photos may appear as workshop examples—please give each post a like!
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Campaign Round-Up ♪
Buy any 10+ “Washi Korokoro” items (finished or kit) and choose one extra Korokoro free—perfect for bulk souvenir buyers.
Washi Korokoro catalog ↓↓
■ Ceramic Omikuji items (p. 28–) ↓
【Two Bonuses】 Free display box with bilingual POP, plus free shipping on Lucky Omikuji + ¥10,000 in regular items (conditions apply).
Campaign blog ↓↓
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Message from the Editor – “Yamashita’s Mountain”
Thank you for reading—this is Yamashita, your newsletter editor.
I took my first Golden Week trip since joining—straight to Atami! From Mt. Fuji views on the bullet train to picture-perfect cafés, the trip was a blast. And yes, I queued (twice) for the famous Atami Pudding—ended up hauling seven jars plus a whole pudding cake. Worth every calorie!
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★★★ Today’s Newsletter Recap ★★★
We will keep creating smile-bringing products under our motto “Share the Rich Spirit of Japan.” Thank you for your continued support!
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~Share the Rich Spirit of Japan~
2382 Yoshikawa-cho, Mino City, Gifu 501-3721 Japan
Ishikawa Paper Co., Ltd. CEO Michihiro Ishikawa Sales: Minowa | Sato | Yamashita
Tel +81-575-33-0228 Fax +81-575-35-1363
Minowa +81-90-5116-7153 Sato +81-90-5851-4673 Yamashita +81-80-2659-6912
E-mail shigyo@jt7.so-net.ne.jp
Website http://www.ishikawa-shigyo.com/